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Le vetrine di Sportmax, per la settimana del Design si sono tinte di colore e spensieratezza. Entrando nello store milanese ho potuto ammirare la creatività di Stéphanie Marin, presente all’evento d’apertura che ha sancito la collaborazione tra il brand e la designer francese della linea “Smarin”. D’accompagnamento alla collezione primavera estate, Sportmax ospita un’area dedicata al relax. “Nenuphare” è una morbida seduta confortevole che completa l’installazione “Hasard” di cui fanno parte anche un mobile componibile e scaffali colorati. Le nuance sono 64 e tutte combinabili.  Libertà e dinamismo sono le parole d’ordine cho uniscono Sportmax e la linea design che prende come fonte d’ispirazione la natura e la giocosità della vita tra tinte e forme diverse.

Sabrina Tassini- Patchwork à Porter

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